I Help B2B Technology Marketers Create Engaging White Papers that Drive Leads and Sales
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Are You a Technology Marketer Struggling to Create Results-Driven White Papers?
Well then you know white papers can be valuable marketing assets… creating awareness, leads, and sales for your company.
And they can also help position your product as the only viable solution to a problem.
But creating white papers that subtly showcase technology solutions is hard – it can take a lot of time and resources. And finding someone who’s qualified to help you write them is even harder.
That’s because communicating B2B technology products takes a unique blend of skills.
You need someone with a scientific background who knows the technology, but who also has the marketing and copywriting skills to create compelling content that moves your reader to take action.
Hi, I’m Colm…
Science and technology fascinated me ever since I was in school.
I started this business as a way of combining my background in technology with an interest in marketing and copywriting.
I wanted to help promote exciting technology, as well as help my clients grow and make more of an impact.
You could say that’s my superpower: blending scientific knowledge with marketing and copywriting skills – I bridge the worlds of technology and marketing.
And my mission is to help companies promote products and services that could someday change the world.
But having an amazing product is only half the battle. You also need to promote it and get the word out. White papers are a terrific way of helping your prospects and customers make a decision or solve a problem, while also subtly positioning your products as the ideal solution.
Here’s How I Can Help You:
- Create a Done-For-You white paper. I research, plan, and write the entire white paper myself. Optional supporting materials like case studies can be included. See my White Paper Writing package.
- Develop a content calendar or plan for the next 3 months. This includes a prioritized list of marketing and growth opportunities for your product. It also includes a slide deck to gain buy-in from key stakeholders. See my Content Calendar Plan.
- Plan a white paper so it has the best chance at succeeding. You’re also able to more easily write the white paper once you have planned it properly. See my White Paper Planning service.
- Repurpose your existing white papers into multiple content formats for added mileage. See my Content Multiplier service.
- Create a done-for-you case study. Case studies (or customer success stories) can be included in a white paper (or used separately) to showcase how a client used your solution to solve a problem. See my Case Study Writing package.
Check out my Services page here.
Kudos from happy clients:
“When we first chatted with Colm, we were working with a limited budget for the project. So I was concerned about his fees.
And as we hadn’t worked together before, it was a brand new engagement and so I was worried it would take a long time to bring him up to speed on our project, products, and so on.
After working with him, I found that the quality of work he did for us was higher than expected. I liked how he understood the business objectives we were trying to achieve, along with his professional suggestions on how to improve campaign performance with gated content SEO.
He was also able to provide a whole communications package for the success story, including emails and social media posts.
Overall, I’m very satisfied with his work”
– Shiyo Lin, Marketing Manager, EMEA, Leica Microsystems
“Colm is an expert not only in writing and knowledge on essentials for a web presence, but also in the field of microscopy and analytics – he was a perfect fit for our target audience.
Communication was smooth and quick, and he took in the huge amount of information we passed to him in our briefing meetings rapidly and easily.
This is an accomplishment in itself, knowing the complexity of our subjects, a bundle of materials science research topics and very specific product features.
Colm easily learned our corporate language style and the tone of voice that resonates with our materials research academia target group.
I would not hesitate to contact him again in case future projects come up.”
– Sabine Lenz, Marketing Specialist, Carl Zeiss Microscopy
“Colm is fantastic to work with.
His communication from start to finish was excellent. He wrote four blog articles for me on technically demanding topics that required him to do a significant amount of background research.
I was impressed with the outcome, blogs were delivered in a timely fashion and were pitched at the perfect level for the target audience.
Colm made edits to first drafts promptly and used his understanding of SEO to tactically place keywords in the text.
I highly recommend his services.”
– Adam Tozer, Head of Scientific Content, Synthace
“I was very pleased with Colm’s work, professionalism, flexibility, and timeliness. He was able to take direction from the client, which is so important. And he delivered all work on time.
A couple of other things: he used well-researched material with quality attributed sources for everything he wrote. This is especially important for objective content for high-tech and scientific firms, where everything needs to be backed up with solid proof. He was also able to make technical language approachable to a general audience.
Finally, his white-labelled service – ghostwriting content for science and tech companies – was much appreciated.
Overall, I’m glad I found Colm, and I’m happy to recommend him for all of the above reasons.”
– Sean Perlmutter, Founding Partner, Pivotal Twist
Wondering what to do next?
You have a few options:
1. If you have any questions and wish to contact me, you can email me directly here: colm@sciencecopywriting.com
2. You can take a look at the services I offer here.
3. Check out our latest articles below. Or go here for the blog page.
4. Connect with me on LinkedIn here. And on Twitter here
