Do You Need Help Creating White Papers for B2B Technology?

If you’re struggling to find the time and resources to create marketing content that showcases your authority, then you have come to the right place.

I help my clients create engaging white papers quickly and cost effectively – white papers that are clear, concise, technically accurate, and free of confusing jargon.

I have always been fascinated by science and technology

I’ve loved science and technology since school. And I started this business as a way of combining my background in science with my interest in marketing and copywriting.

I wanted to help promote exciting technology, as well as help my clients grow and make more of an impact.

You could say that’s my superpower

Blending scientific knowledge with marketing and copywriting skills is critical if you want to create effective content – I can help you bridge the worlds of technology and marketing.

And my mission is to help companies promote products and services that could someday change the world. Having an amazing product is only half the battle. You also need to promote it and get the word out.

White papers are a terrific way of helping your prospects and customers make a decision or solve a problem, while also subtly positioning your products as the ideal solution.

I was a scientist for more than 10 years

And I have worked in research labs across 4 countries.

So I have hands-on experience with many of the products I write about.

This background has also given me an insight into the problems scientists face every day and how they make buying decisions… because I’ve been one!

On top of that, I have been writing marketing content for leading scientific tech companies since 2015.

These companies include Leica Microsystems, Carl Zeiss Microscopy, Thermo Fisher Scientific, Bruker Nanoanalytics, and Oxford Instruments.

I’ve also written for publications such as MarketingProfs, the ACS Marketing Elements blog, and AZoNetwork. When I’m not writing, I like to hike, visit other countries, enjoy a refreshing craft ale, and wrestle other humans for fun.

I help science and technology marketers

If you would like to discuss a project, your next step is to drop me an email at to schedule a Clarity Call. All client engagements start with one of these.

I always reply within 24 hours, Monday – Friday.

Some things to be aware of:

  • I don’t polish existing text. You get the most benefit when you hire me from the beginning of a project.
  • I like to be kept in the loop from start to finish.
  • I don’t like mumbo-jumbo phrases, such as state-of-the-art, best-in-class, cutting edge, and so on. I won’t include them in any copy I write.
  • I ask a lot of questions about your project and don’t like to be ordered around. I expect to be treated as a partner when I come on board.

Not ready to discuss a project yet?

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Colm O’Regan – Marketing Consultant and White Paper Writer for B2B Technology.

When I first considered working with Colm, I was a little hesitant. I was concerned about his high fees, and didn’t want to spend too much money on copywriting since I wasn’t sure if the final product (a white paper) would be worth it.  I was also concerned about the possibility that he might be unavailable. But after working with him, we got a high quality piece of content that we can now market as part of our thought leadership approach.

What I liked best about working with Colm was that he provided his own ideas, and his work was very structured and organized. He provided a timeline, expected scope, etc etc.

I would definitely recommend him as copywriter because he was fast and uncomplicated, even when we were a bit stressed, short on time, and when we did not work in a very structured way.  All in all, I’m happy I found Colm on LinkedIn!”

– Dodo-Leonie Husmann, Head of Marketing Portfolio Management, Hottinger, Brüel & Kjær