Discovering a Talent
I was 14 years old and sitting in English class trying to pay attention to Shakespeare.
Instead I kept staring out the window…
The World Cup was on, but my only interest was in getting out of school and making the most of the weather.
Then I heard my English teacher call out my name and say that I had a knack for writing stories. He handed me back an essay I had written. Can’t remember what it was about anymore.
My teacher actually went further and said I should consider writing as a career.
My parents said the same thing.
But I never paid attention. Nobody ever pays attention to their parents or their teachers when they’re a teenager.
I never seriously considered writing as a career anyway. I would always tell people that I had no idea how someone could make money writing unless they were Stephen King.
Flash forward about 7 or 8 years. I’m sitting in another classroom. This one is on a university campus.
But this time I’m not daydreaming or staring longingly out the window.
This time I’m hooked on what the lecturer is saying.
He’s talking about how tuning the size of semiconductor nanoparticles could change the colour they emitted when irradiated with UV light. Something to do with the band gap. The lecturer showed an image of maybe 20 vials of CdSe nanoparticles, all emitting light of a different colour, starting at blue and moving through the spectrum to red. I couldn’t look away.
Colours have always fascinated me.
And that’s one of the reasons I’d later start drawing cartoons.
I think my interest in colours started as a child with rainbows. And also traffic lights, paints, watercolours, etc.
And thanks to that university lecture, I became interested in the science and chemistry behind colours.
So I did a PhD in nanotechnology.
Six years later.
I woke up drenched in sweat. The sheets were soaked. Again…
The temperature outside was a balmy 27 oC, with high humidity.
After being in Singapore about 6 months, I realised the temperature was always 30 – 33 oC during the day and 26 – 28 oC at night. All.The.Time.
If there’s one thing I learned from my time in Singapore and other parts of Asia, it’s that I’m a cold weather kind of guy. Stick me in a cool climate and I’m happy.
That being said, one of the better things to come from my time in Asia’s little red dot is realising I could write for a living.
I guess you could say I came to that conclusion out of necessity.
My first day at my new postdoc position at NUS was memorable. Mainly cos my supervisor said that we had group meetings every week on a Saturday morning.
My stomach dropped when I heard that. You know that lurch you get when you hear something unpleasant? That’s what it felt like. I still loved science, but also I knew that I didn’t want to spend the rest of my life in research anymore. So I rushed home and started looking up other ways to make a living.
And writing kept cropping up.
But I would waste a few months first pursuing a couple different business ideas – most of them a waste of time – before I’d eventually settle on copywriting.
Long story short, I launched my writing business in March 2015 in Singapore. It seemed like a good way to combine my background in science with my interests in marketing and copywriting. And I actually got my first client in the first 6 weeks (a company selling holders for transmission electron microscopes). Yay!
Here’s a question I was asked this morning: why on earth were you in Saudi Arabia?
I get that question a lot.
I spent some time living and working in Saudi Arabia as an electron microscopist.
In a place called King Abdullah University of Science and Technology (KAUST).
What’s it like?
Well, most foreigners live in compounds out there. And these can range from very simple set-ups all the way up to small towns. KAUST is also a compound, but to call it that is doing it a huge disservice. It’s more like a 5-star resort without the booze.
And one of the more interesting aspects of the job was that the research group I worked with was Italian. My boss was Italian, my colleagues were Italian, I ate Italian food all the time, and I’m pretty sure if I stayed there much longer, I would have become a full Italian.
Much of my time in KAUST was spent trying to figure out what to do with myself. It can get quite boring there.
But then again, much of my life has been spent trying to figure out the right path.
Managed to sleep in past ten this morning. Again.
Getting up early (05:00) is a habit I’ve tried to build for a long time.
It’s what Charles Duhigg calls a keystone habit (it is for me anyway). This means that if I’m able to get this one locked down, other habits will fall into place more easily.
But I’ve struggled with it for years.
And I’ve tried various different programs for doing it.
For example, the new system I’ve decided to use involves three alarms. Yes, three. One next to my bed, the other in the next room, and then one downstairs in the kitchen. I’m even gonna put a calendar up on the wall so I can track my progress. Every time I get up 05:00, I’ll put a big orange X through the date.
Hopefully, this will be the system that helps transform me into an early bird. Because the right system ultimately makes your life easier, and helps you put good habits on autopilot.
And one thing I learned is that if you have your marketing set up as a proper system, then all your content and copy is doing its job. If marketers in scientific technology companies take steps to automate their lead generation efforts by using systems, their lives become a lot easier.
But I always feel like a hypocrite saying this to marketers.
Because I’ve also struggled with marketing my business consistently. I reckon I’d have been up and running as a full-time writer in Singapore if I had been more consistent.
Just goes to show.
Shivering in Steel City
Present day. Sheffield, UK. Finally, a cool climate (though the summer this year had some scorchers).
More than 10 years of scientific education and research made me realize one thing:
I love to write. But the actual academic part? Not for me thanks. Simply put, the part I enjoyed most about science research was writing reports, papers and presentations.
So being a copywriter allows me do what I enjoy most (writing), while continuing to leverage my science background and growing interest in marketing.
For me, launching this business is my way of helping scientific technology companies share their story. Of course, this has also meant learning new skills in marketing and copywriting along the way.
So in a way, I’ve come full circle.
From telling stories in English class as a teenager to telling stories for businesses as an adult.
Stories are what drive and motivate people to do something.
Like Luke Skywalker and the Force.
Luke Skywalker didn’t believe in the Force. But then at the end of Star Wars, he not only believed it, he used it to bring down the empire. That’s the Star Wars story.
A story is the bridge of how one goes from “no vision” to “vision.” A story has a beginning, a middle, and an end. A story has a person with a problem, how they solve it, and the journey they take.
And businesses of all kinds need to tell their story.
Enter the white paper…
White papers can tell that story. But more importantly, they can educate your customers on why a specific technology (yours) is the best path forward. And this leads to awareness, leads, and sales in the long run. Done right, a white paper can be a valubale asset for any company.
Starting this business has meant learning all about white papers, marketing, and direct response copywriting. It’s a unique skillset that allows me to help science and technology companies tell their story and share their tech with the world.
Where will I go from here?
Who knows… probably nowhere until the COVID-19 lockdown ends. But it’s unlikely to be someplace warm and humid, I can tell you that right now.