Customer success stories (or case studies) play a huge role in any marketing and sales process.
These pieces are engaging, real-world “before and after” stories that show how an individual or organization solved a specific challenge with a product or service, as well as the results achieved.
Customer success stories are so effective because they are based on the marketing principle of “show, don’t tell”. It’s one thing for you to promote your own products and services, but it’s always much more believable (and powerful) when a happy customer does this for you.
In other words, success stories build credibility
And they’ve become even more critical for your marketing and sales efforts due to the pandemic. Since face-to-face selling and in-person discussions have been cut back drastically, you need more documentation to show how your products solve a specific problem.
So.. are you creating these credibility builders the right way?
Are you using them effectively… or at all?
I can help you tell stories about your happy customers that accelerate your sales cycle.
If you would like to discuss this, then your next step is to schedule a Project Roadmap. Email colm@sciencecopywriting.com and let’s talk!