Copywriting - Science Copywriting

How to Market to Scientists: 5 Steps for Moving Scientific Buyers Through Your Sales Cycle

February 25, 2023 by Colm

If you’ve ever followed a cooking recipe, you know that a step-by-step process can make preparing a meal much easier. A recipe or plan is supposed to help you create an enjoyable meal as easily and as quickly as possible. It can also help you when planning your content and marketing to scientists. Marketing to scientists … Read more

How Do You Make Science Marketing Content Exciting?

February 25, 2023November 6, 2022 by Colm

I vividly remember having to sit through drab, boring seminars during my time as a PhD student. If you’ve ever attended some of the research presentations at scientific conferences, you can probably relate to this. And if you haven’t, take a break from the tradeshow exhibit and wander on over to the talks at your … Read more

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