I specialise in helping scientific technology companies create engaging emails for their marketing campaigns.
Did you know that for every dollar you spend on email, you get $40 back? In fact, a recent survey showed that 39% of marketers rank email as the most effective marketing channel.
Here’s another statistic for you: 74% of companies told EConsultancy that email marketing delivers the highest return on investment.
So the question is… are you making the most of your email marketing efforts?
Email writing comes with its own challenges
For example, one of the most crucial parts of writing any email is knowing how to grab the reader’s attention. Otherwise they won’t open and read it. So you need to know how to write subject lines that hook your reader in.
Another challenge is being able to write conversationally so you build a connection with your reader. Remember, email is a personal medium. So you need to write like you’re talking to one person.
Of course, you also need to write emails that get your reader to take action. That’s where knowledge of direct response fundamentals comes into play.
And you need to know the different kinds of emails you can use and how to write them. For example, you can write emails to generate orders, capture registrations, make sales, follow up after a “free trial” offer, and more. So you need to know what format to use in different situations to meet your marketing goals.
You see the point, right? Email marketing done right can be a game changer for your company. But it does comes with a learning curve.
I can help you…
Since most marketing teams send regular emails every week – it’s rarely a once off project – I work on retainer for this email copywriting service. But I offer a “getting to know you” project to kick things off, which is usually a single email and a one time investment. That way, we can both see if it’s a good fit before committing to a retainer.