Creating a content calendar is hard work. In fact, if there’s one problem I hear over and over again from my clients, it’s a lack of time to get their content planned out. Everybody is swamped and they have 101 things to do and countless fires to put out. So if that’s you, how do … Read more
If you’ve ever followed a cooking recipe, you know that a step-by-step process can make preparing a meal much easier. A recipe or plan is supposed to help you create an enjoyable meal as easily and as quickly as possible. It can also help you when planning your content and marketing to scientists. Marketing to scientists … Read more
I vividly remember having to sit through drab, boring seminars during my time as a PhD student. If you’ve ever attended some of the research presentations at scientific conferences, you can probably relate to this. And if you haven’t, take a break from the tradeshow exhibit and wander on over to the talks at your … Read more