I’ve studied white papers a lot over the last few years. I’ve also written my fair share of them for scientific clients. And I see a few common mistakes made ALL THE TIME. The good news is they’re easy to avoid.
In this article, you’ll learn how to create white papers B2B leads actually want to download. We’ll outline what a white paper is, the role it plays in marketing, and five steps to crafting a white paper that appeals to B2B buyers.